If you install gutters, soffit, fascia or landscape lighting, permanent roofline lighting is closer to your existing work than almost any other product you could bolt on. You already work at that height, on that surface, with that customer. The question is not whether you can do it. It is whether the second revenue line earns its keep.
Every dollar figure below comes from published industry sources, named in the text. None of it is Luminair dealer pricing.
What already overlaps
More than you would expect, which is the point.
- The working surface. Track mounts to fascia and soffit, which is the exact plane a gutter or soffit crew works on all day. No new access problem.
- The equipment. Ladders, stabilisers, a truck that carries long stock. You own all of it.
- The insurance and the licensing posture. You are already a registered business carrying liability for work at height on residential exteriors.
- The customer. Same homeowner, same house, same decision maker, and in most cases you have already been on their property once.
For landscape lighting crews the overlap is even closer: low-voltage runs, transformer siting, controller commissioning and the whole conversation about what a house should look like after dark are already your daily work.
What does not overlap
Being honest about this matters more than the sales pitch.
- The layout is a design decision, not a measurement. Where a run stops, whether a dormer gets picked out, how a gable return is handled. These decide whether the finished house looks considered or looks outlined. Nobody arrives good at this.
- Commissioning is software. Zones, scenes, schedules and an app the homeowner will call you about. If your current work ends when the truck leaves, this does not.
- The sale is longer. A gutter replacement is a problem the customer already knows they have. Permanent lighting is a product most homeowners have never heard of, which means you are doing education before you do a quote.
How the margins compare to your current work
2026 construction benchmarking puts typical margins at 40 to 55 percent gross and 10 to 20 percent net for landscaping and hardscaping, 30 to 45 percent gross and 8 to 18 percent net for roofing, and 35 to 50 percent gross and 10 to 18 percent net for electrical.
Permanent lighting sits inside that same band. It is not a step change in margin percentage, and anyone claiming otherwise is recruiting rather than analysing. What differs is the ticket: $16 to $38 per linear foot installed, with most homeowners at $2,500 to $6,000 for a complete system, on a job that takes a day.
Compare that against a day of gutter work or a day of landscape maintenance and the revenue per crew day is what makes the case, not the percentage.
The customer list is the real asset
This is the part most operators underuse.
You have a database of homeowners who have already paid you for exterior work and were happy enough not to complain. That list is worth more than any advertising channel available to you, and it costs nothing to mail.
The natural pairing is obvious once you see it. Anyone who just had fascia or gutters replaced has a clean, sound mounting surface and a fresh reason to think about how the front of their house looks. Anyone who bought landscape lighting has already decided they care about the property after dark and has already spent money proving it.
Seasonality: what fills which months
For landscapers the winter gap is the obvious one, and permanent lighting sells hardest in autumn when people are thinking about December anyway. For gutter and roofing crews the pattern is different, since your busy season is often the same one.
Worth mapping honestly before you commit: put your existing revenue by month on paper and see whether a day-long, weather-tolerant, four-figure job actually lands in your empty months or competes with your full ones. If it competes, the case is much weaker.
What you would need to add
Product training and layout training, which is the part that takes real time. A way to show a homeowner what their own house will look like, because that is what closes this product. And a sales process built for a four-figure considered purchase rather than a same-week service booking.
The physical additions are minor. It is the design judgment and the selling that take the effort.
Common questions
Can a gutter or soffit installer install permanent lighting?
The physical work is very close to what you already do, since track mounts to the fascia and soffit plane and needs the same ladders, access and insurance. What has to be learned is layout design, which decides how the finished house reads, and commissioning the controller, zones and app, which means the job does not end when the truck leaves.
How does permanent lighting compare on margin to landscaping or roofing?
It sits in a similar band. Published 2026 benchmarks put landscaping at 40 to 55 percent gross, roofing at 30 to 45 percent and electrical at 35 to 50 percent, and permanent lighting falls inside that range. The difference is revenue per crew day, since a complete system runs $2,500 to $6,000 at current US pricing and installs in about a day.
What is the best way to sell permanent lighting to existing customers?
Your past-customer list is the strongest channel you have. Homeowners who recently had fascia or gutters replaced have a clean mounting surface and are already thinking about the front of the house, and anyone who bought landscape lighting has already paid to prove they care how the property looks after dark. Both are warmer than any advertising you can buy.
Keep reading
- Should You Add Permanent Lighting to Your Business?
- Christmas Light Installers: Is Permanent Lighting Worth Adding?
Every figure on this page is published industry data, not Luminair dealer pricing. Our actual dealer cost, territory terms and margin structure get covered on the qualification call, because they depend on your market and your volume. Start with the dealer program if you want that conversation.